Nowadays, it is important to make a strong presence on social media if you want to grow your food brand. But this is quite challenging for the brand owners as social media platforms are flooded with amazing food photos, interesting videos, etc. In this scenario, it is not enough to make your food presentable. You need to establish your brand identity through visuals.
Eye-catching visual content which are intentional and strategic can attract the attention of your consumers. When your food tells a story, builds trust and grows emotional connection with your audience, the online presence of your brand will be enhanced. This is where food photography Perth comes in to make your food visuals effective and impactful. Follow the five proven ways to boost your brand:
Focus on Attractive & Appetising Images
Strong visuals are possible with food Photography in Perth. It captures the essence of your food product in an appealing manner. No matter if you are using natural light or artificial setups, illuminating your product will directly influence its fresh and desirable appearance. In case of in-house photography, you can utilise natural light as a reliable and practical solution.
A bright window, paired with a diffuser like a sheer curtain, produces soft, flattering light. It enhances textures and colours. Your angle selection should be appropriate. For example, overhead shots are suitable for flat dishes like salads or baked goods. On the other hand, a 45-degree angle brings out the depth of multi-layered items like burgers or parfaits.
Complement your food photography with thoughtful styling and editing. It generates the final image reflecting your brand’s quality and appeal. Keeping props minimal and backgrounds neutral helps the food take centre stage. Also, post-processing should enhance the image and make it natural.
Use Your Brand’s Colour Palette Consistently
When it comes to establishing your brand’s recognition, you should maintain consistency in using your brand’s colour palette. Do you want instant recognition of your posts on social media? Apply a unified colour strategy across your visual content. It will help you reach your goal. Following this, you can use props, backdrops, tableware, and even the food itself to showcase your brand’s identity.
For instance, If you own a bakery with a pastel theme, you may use frosting and decorations, representing soft tones. This kind of interconnection between visuals and identity makes familiarity and long-term engagement. Apart from images, use your brand colours in text overlays, story highlights, and branded templates.
Tell a Story with Food Photography in Perth
Visual storytelling is crucial for food brands since it conveys their values, process, and personality in a resonating way. Share with your audience behind-the-scenes moments, such as chefs preparing dishes, sourcing ingredients, etc. It aids in humanising your brand and building customer loyalty. When your happy customers are enjoying a meal, share that on the social media feed. It will add authenticity.
In addition, create your visual content with seasonal themes or cultural elements, elevating your brand’s relevance. For example, a farm-to-table restaurant could illustrate the journey of ingredients from local farms to the plate. It shows your commitment to sustainability and freshness.
Use Video Content to Display Movements & Texture
Though photography lays the foundation of your food brand, video content will take it to the top level. First, opt for short-form videos that can show the crispness of a fry, the drip of a sauce, or the steam rising from a hot dish, etc. In this case, Instagram reels or stories are perfect. You can showcase food preparation or the plating process through tutorials and time-lapse videos. These dynamic moments enhance your customer engagement. For example, you may post a video of cake frosting if you have a bakery.
Share User Experiences on Your Social Media Platform
Ultimately, user-generated content will expend your brand’s reach and credibility. So, you need to encourage your customers to share their experiences with your food products. It will develop a community and you will get a steady supply of authentic content. Create and promote a branded hashtag, and organise live contests that reward the best customer photos.
Featuring these on your feed, with proper credit, inspires others to participate. For example, a coffee brand could invite customers to post creative coffee mug designs using the hashtag beantocup, with selected entries featured weekly. With this approach, you can turn your audience into ambassadors and add social proof to your brand’s story.
Final Thought
Food Photography in Perth requires a strategic approach involving quality, consistency, authenticity, and community. Following the tips will make your content stand out in social media and lead to long-term growth of your food brand. Sometimes, it becomes quite challenging to make your visual content powerful without the help of professionals. At Liz Packwood, you will get a specialist product photographer in Perth. Hire and employ experts to create images that will drive your brand’s success. Contact us to know in detail.
